Drink Responsibly

Baijiu is a serious spirit

Baijiu is typically 40–53% alcohol by volume. It is meant to be sipped slowly, shared with friends, and enjoyed with food — not consumed quickly or in quantity.

Our commitments

• ◆We never market to people under the legal drinking age.
• ◆We remind visitors of their local drinking-age laws at every entry.
• ◆We promote baijiu as a spirit to be savoured, with food and company.
• ◆If you choose not to drink, we applaud you — the stories are free.

Need help?

If alcohol is causing problems for you or someone you know, please seek support from a professional service in your country. Drinking responsibly means knowing when not to drink at all.